Post Archive: August 2010
Copywriters: Homework Makes You a Better Case Study Writer»
Today’s the first day back to school where I live. Neighborhood kids are donning their new backpacks, books and shoes. Homework isn’t just for school kids. Now’s the perfect time. . .
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer. . .
The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies»
Ever heard this popular expression regarding presentations? “Tell them what you’re going to tell them. Tell them. And then tell them what you told them.” Or something along those lines.. . .
