Post Archive: January 2011

Zahmoo

Zahmoo: The Online Story Bank»

January 20, 2011 by Casey Hibbard in customer case studies, Customer success stories

In an organization, a single, powerful story can help land new business, get PR, win awards, train new sales reps, and reinforce the company’s vision among all employees. Yet so many. . .

The 4 Elements of a Technology Customer Case Study»

January 6, 2011 by Casey Hibbard in Case studies in the sales process, Case study writing

It’s no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up.. . .

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