Post Archive: September 2011
Customer Stories Q&A – Live on Facebook»
This Wednesday, I’ll be the guest expert on a live Q&A on Erin Blaskie’s Facebook page. Come join me and Erin at 1 EST on Sept. 28, and bring your. . .
How HP Case Studies Cater to Readers and Skimmers»
Over and over, we hear that most buyers don’t really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may. . .
