Post Archive: September 2011

Customer Stories Q&A – Live on Facebook»

September 26, 2011 by Casey Hibbard in customer case studies, Customer success stories

This Wednesday, I’ll be the guest expert on a live Q&A on Erin Blaskie’s Facebook page. Come join me and Erin at 1 EST on Sept. 28, and bring your. . .

HP restaurant

How HP Case Studies Cater to Readers and Skimmers»

September 22, 2011 by Casey Hibbard in Case studies in the sales process, Case study design, Case study writing, customer case studies, Customer success stories

Over and over, we hear that most buyers don’t really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may. . .

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