Post Archive: February 2012
What’s new with customer stories and where are we headed? That’s the question I recently asked Erica Hansen, director of customer engagement at Projectline. The fast-growing marketing services firm has. . .
What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they. . .
By Martha Maroney, Principal, Trimar Communications Of the various projects I’ve tackled in my 25-year career as a marketing-communications writer for technology clients, case studies are among my very favorite.. . .