«Return to Blog List Doubt the Power of Customer Stories Today?

LIGHTGROUP's Expert Insight Series: Casey Hibbard
August 4, 2011 by Casey Hibbard in customer case studies, Customer success stories, Using Customer Stories, Video testimonials

Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts?

I am honored to be a featured expert for The Light Group, a digital media company. Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today.

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