Post Archive:
You Might Be Cut out for Case Study Writing if…»
About 10 years ago, I wrote my first customer case study – and it was love at first write. I found case study writing perfectly suited to my background, skills. . .
Heathrow’s Bold Storytelling Project – Good Idea or too Risky?»
I adore airports. Sure, they’re big, busy and the source of a lot of stress and frustration at times. But they’re also endlessly interesting. I got a firsthand, daily view. . .
Right #5 of Case Studies that Compel & Sell – Right Results»
Customer case studies play several roles – credibility, education, and last but not least, validation. Prospects need to see the specific value that a product or service delivered. Ideally, that’s. . .
Right #4 of Case Studies that Compel & Sell – Right Angle»
Every year, Bike to Work Day – where I live – takes place at the end of June. This year, it’s this Wednesday. And every year, the local newspaper covers. . .
Case Study Interviewing – Team up for One Power Interview»
If you’re making full use of a customer’s success story, you’re telling that story in multiple places – case studies, success stories, press releases, videos, webinars, white papers, and more.. . .
Cap Your Interviews with This Question»
If you cook, you know that the ingredients matter. Use the highest-quality ingredients and the end product tastes better than it would with lesser-quality materials. The same goes for a. . .
Lessons from a Bad Case Study – Too Much Narrative»
Ugh. I just came across a bad case study. On this day before Valentine’s Day, I would rather be sharing the love, but this case study provides too many learning. . .
