How Much Can You Edit Customer Quotes?»
In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not. It’s. . .
Create Quotes That Stand Alone»
By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .