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Can you edit customer quotes?

How Much Can You Edit Customer Quotes?»

  In journalism, a person’s direct quote is sacred. What’s said is said, and you don’t change a word. While customer case studies have many similarities to journalism, they’re not.. . .

Create Quotes That Stand Alone»

By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .