Post Archive:
You Look Good When Your Customer Looks Good»
A guest post by Val Stephen Many things can motivate a customer to be a reference for your company. “Free PR” is just the beginning. Customers are increasingly seeing other. . .
Customer References Trim the Sales Cycle»
Customer case studies pull major weight among your marketing and sales materials. But they are just one way that a customer can serve as a reference for a business. Customer. . .
Creating Customer Reference Programs – A Marketing Plan»
Wow, I just came across a fabulous resource on the Customer Reference Insights blog. I’m a big proponent of managing customer references formally, even if you’re small. It’s important to. . .
Managing Customer References – An Interview with Joshua Horwitz of Boulder Logic»
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .
