Post Archive:
6 Ways to Make Over Your Case Studies in 2018»
Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .
Heathrow’s Bold Storytelling Project – Good Idea or too Risky?»
I adore airports. Sure, they’re big, busy and the source of a lot of stress and frustration at times. But they’re also endlessly interesting. I got a firsthand, daily view. . .
Rescuing a Case Study from Certain Death»
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a. . .
The Impact of a Single Article»
A dripping faucet fills a sink one drop at a time. Such is the process of marketing and PR in the new world with thousands of distributed, targeted media opportunities.. . .
Customer Success Stories Make Splash with the Media»
I’ve been following the U.S. Olympic trials for swimming this past week. The new Speedo swimsuit seems to be making a bigger splash than the athletes wearing them. That’s because. . .
