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The 2 Must-Haves of the Customer-Story Waiting Game»

Sales and marketing are fast-moving functions of any business. The faster the case study is completed, the appointment made, or the press release out, the quicker you just might make. . .

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SoftwareCEO.com Runs Excerpt – Getting Customers to Be Featured»

SoftwareCEO.com is the richest source I know of for advice for growing software companies. This week, Gordon Graham’s Tips and Tactics feature includes an excerpt from my book, "Stories That. . .