«Return to Blog List SoftwareCEO.com Runs Excerpt – Getting Customers to Be Featured
SoftwareCEO.com is the richest source I know of for advice for growing software companies. This week, Gordon Graham’s Tips and Tactics feature includes an excerpt from my book, "Stories That Sell."
Even if you don’t work in or write for software companies, you’ll likely find value in "Seven ways to get customers to agree to a story."
You’ll pick up tips on how to improve the chances that customers will say yes, and even alternatives if your customer just won’t agree.
But check it out quickly. The article goes into the site’s Members Only area after 2 weeks (March 17).