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When Customers Won’t Give Up Measurable Results for Case Studies»

The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.

Getting Measurable Results on the Hard-to-Measure»

In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. Coaches, consultants and other service providers, for example, often provide. . .

Is Your ROI Relevant to Buyers?»

MEASURABLE Results They’re the Holy Grail of any case study or success story project. Prospects want to know specifically how your product or service made an impact at another organization.. . .