«Return to Blog List What a Screenwriting Guru Can Teach You About Ditching the Sales PowerPoint

My friend Steve Kayser, a media relations director and prolific writer, recently shared a brilliant interview he conducted with Robert McKee, legendary guru of Hollywood storytelling and best-selling author of “STORY.”

Steve posed the question to McKee: “Can the principles of his classic book “STORY” be used in the complex sales process?”

The answer was decidedly “yes.”

The thought-provoking interview delves into the power of story in presentations, the impact of being honest and flawed in your story, and the importance of making story personal for the audience.

It even takes on the PowerPoint presentation.

“The PowerPoint presentation is easy, that’s why people do it,” McKee says….”And when you come up with brilliant creative solutions to the presentation, the results for the people, for the audience, are stunning.

Check out the interview yourself, and be inspired to transcend traditional presentation props.

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