Post Archive: May 2008
Don’t Leave Customers in the Dark»
I’ve had a week filled with customer permission and approval issues. It’s often the toughest part of the case study process. With one client, it became apparent that we needed. . .
A Tribute to the PPD»
I have to admit I’m impressed. A client provided a detailed PPD – Product Positioning Document – for a project. I rarely see such organized documentation. The PPD doesn’t get. . .
When a One-Page Success Story is Plenty»
Right now I’m creating a series of success stories for a telecom company. In discussions with them, it made sense to keep them to one page each. So how do. . .
Snazz-Up Case Studies with Industry Photos»
Photos make customer stories much more engaging. But it can be tough to get quality shots of actual customer sites or consistent-looking head shots of customer contacts that are spread. . .
Legal Release Form: Going the Way of the Dodo?»
I’ve noticed an interesting trend the past year as I manage customer case studies for my clients. Increasingly, companies are eschewing a legal release form once used to get customers’. . .
