Post Archive: July 2009
Beware: The Over-Eager Case Study Customer»
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
Marketing-Sales Collaboration on Case Studies»
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together. Yet, it doesn’t always go smoothly. Pick up. . .
Easy Peasy – PR with Customer Case Studies»
Think getting great PR takes diligent relationship-building with editors? Not always. With most publications running in print AND online today, editors are constantly looking for fresh, interesting content. And as. . .
Arming Sales Teams with Customer Slides»
Marketing teams don’t just create materials for marketing; they also have to keep sales reps supplied with the tools to help close deals. If they don’t provide materials in the. . .
Managing Customer References – An Interview with Joshua Horwitz of Boulder Logic»
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .
Right #6 of Case Studies that Compel & Sell – Right Presentation»
"Don’t judge a book by its cover." While that might be good advice, it’s easier said than done. The way something looks and is presented – especially your marketing materials. . .
