Post Archive: July 2009
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together. Yet, it doesn’t always go smoothly. Pick up. . .
Think getting great PR takes diligent relationship-building with editors? Not always. With most publications running in print AND online today, editors are constantly looking for fresh, interesting content. And as. . .
Marketing teams don’t just create materials for marketing; they also have to keep sales reps supplied with the tools to help close deals. If they don’t provide materials in the. . .
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .
"Don’t judge a book by its cover." While that might be good advice, it’s easier said than done. The way something looks and is presented – especially your marketing materials. . .