Post Archive: October 2009
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
Storytelling in business is powerful – but only if it resonates with your audience. That was one of the messages on a free story telecall put on by Michael Margolis. . .
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day. . .
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks. . .
Note: Today is Blog Action Day. More than 9,000 blogs around the world have committed to blogging today about one topic: climate change. While doing research for my book, I. . .
A couple of years ago, I started feeling some serious “peer” pressure. “You have to start a blog,” they said. So I reluctantly did. Next, “You need to be on. . .
About 10 years ago, I wrote my first customer case study – and it was love at first write. I found case study writing perfectly suited to my background, skills. . .
Last week, I got all excited about survey results indicating that customer case studies are increasingly valuable in B2B technology buys. There’s yet more to talk about when it comes. . .
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here. What. . .