Post Archive: April 2010

Radio Interview: The Why and How of Customer Success Stories»

This week I was honored to be interviewed by Wayne Hurlbert on his Blog Business Success radio show. Now on demand, the one-hour interview covers the role of customer success stories. . .

Getting Measurable Results on the Hard-to-Measure»

In customer case studies and success stories, specific results impress. But not every product or service is easy to measure. Coaches, consultants and other service providers, for example, often provide. . .