«Return to Blog List Radio Interview: The Why and How of Customer Success Stories
This week I was honored to be interviewed by Wayne Hurlbert on his Blog Business Success radio show.
Now on demand, the one-hour interview covers the role of customer success stories in building trust and sales. We also get into the steps to take in creating customer stories, interview tips, and ways to get customers to say yes to being featured.
Hurlbert also reviewed my book, Stories That Sell, on his Blog Business World blog. He says…
For me, the power of the book is how Casey Hibbard demonstrates the power and relative simplicity of customer story telling as an organizational credibility building technique. The author shows the reader step by step, how to utilize stories to transform everyday sales and marketing programs to great ones, that really connect with the customer on a personal level.