Post Archive: October 2010
Walking through the Denver airport last week, I couldn’t help but notice the cute dog on this wall ad. After admiring the dog, I realized the Xerox ad features a customer,. . .
When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales. . .
“I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls.” That’s an actual quote from a customer being interviewed for a case. . .