Post Archive: 2012
Time and again, I’ve posted on the effectiveness of customer case studies. But now, there’s more evidence that they not only work, but also that they’re one of the least expensive content marketing. . .
This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer. . .
A guest post by Andrew Nemiccolo We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you. . .
Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: “Will you ask so-and-so. . .
(This week, we lost a treasured filmmaker, Nora Ephron. This post is a tribute to her.) If you’ve seen Ephron’s classic ’80s comedy, When Harry Met Sally, you know the most. . .
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks.. . .
Have you ever had a conversation with someone and said, “for example,” and proceeded to offer an anecdote to illustrate your point? That’s what a customer case study should be. . .
A guest post by Daphne Gray-Grant Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My. . .
As you’ve heard here before, a customer’s story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase. . .
Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and. . .
What’s new with customer stories and where are we headed? That’s the question I recently asked Erica Hansen, director of customer engagement at Projectline. The fast-growing marketing services firm has. . .
What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they. . .
By Martha Maroney, Principal, Trimar Communications Of the various projects I’ve tackled in my 25-year career as a marketing-communications writer for technology clients, case studies are among my very favorite.. . .
I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine. . .
Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the. . .