Post Archive: 2018

Create Quotes That Stand Alone»

October 11, 2018 by Casey Hibbard in business storytelling, customer case studies, Customer success stories, Testimonials

By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .

6 Ways to Make Over Your Case Studies in 2018»

January 25, 2018 by Casey Hibbard in B2B marketing, business storytelling, Case study writing, customer case studies, Customer success stories

Customer case studies and success stories are still among the most in-demand items in a sales rep’s toolkit. But to influence prospects, they have to be compelling and hard-hitting. How. . .

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