«Return to Blog List A CEO’s Storytelling Manifesto


Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world.

Now, a CEO of a successful software company suggests that storytelling is critical to companies during this economic downturn.

Tom Nies, founder and CEO of 40-year-old software company Cincom Systems, says:

“Companies must be willing to play a larger part in the success stories of their customers, not only in the singular success of selling a product or service to a customer. We all must work together to create new stories out of the current downturn.”

Read Nies’ 12-slide manifesto, “Stories, Storytelling, Story-Selling in Business.”

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