«Return to Blog List CEO on Tour – Looking for Customer Success Stories
I just saw an article on the Home Accents Today site about a unique marketing and customer loyalty strategy by a home furnishings manufacturer.
The CEO of Guildmaster will spend three months traveling 15,000 miles to meet retailers and interior designers – primarily to collect stories.
“This journey is intended to unearth some great customer stories across America,” said Steve Crowder, CEO. “We are going to gather some valuable information and then we will take the information learned on the road and we will execute.”
Then, Crowder will share insights learned on social media sites like Facebook, LinkedIn and Twitter. It’s interactive in that contacts in those groups can tell Crowder what they want to know from his meetings.
I find this a very cool move by a more traditional type of business. He’ll be using social media to share stories and insight.
Plus, it also points to one of the biggest benefits of collecting your customer stories – insight to shape your company’s strategy and marketing efforts.