Another Idea for Getting No-Go Customers off the Fence»
It’s been 15 years since I wrote my first case study. And year after year since then, I hear the same challenge from organizations as the main reason they don’t. . .
Remind Customers of the Benefits of Case Studies»
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
Is the Unnamed Success Story Worthless?»
I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .