Post Archive:
Beware: The Over-Eager Case Study Customer»
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
Customer Stingy with Info? Two Options…»
At an event yesterday, I talked with a marketer who mentioned a case study challenge. Seems his firm has a big-name client that is willing to go on record publicly,. . .
SoftwareCEO.com Runs Excerpt – Getting Customers to Be Featured»
SoftwareCEO.com is the richest source I know of for advice for growing software companies. This week, Gordon Graham’s Tips and Tactics feature includes an excerpt from my book, "Stories That. . .
