Post Archive:
Create Quotes That Stand Alone»
By Casey Hibbard In any customer case study, quotes are the gems that shine through – the actual voice of the customer. Customer quotes add major credibility to your story.. . .
Ode to the Sound Bite in Customer Case Studies»
Mark Twain is said to have called it, “a minimum of sound to a maximum of sense.” Who else could so perfectly provide such a sound bite describing sound bites?. . .
