Beware: The Over-Eager Case Study Customer»
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
When You Need 2 Versions of the Same Case Study»
A sales rep I’m assisting with a case study has two objectives: sell network management software to other U.S. divisions of a major account, and sell to other companies like. . .