«Return to Blog List Help Customers Nominate Themselves

March 19, 2008 by Casey Hibbard in Managing the Process with Customers

Finding willing customer story candidates is often challenging for companies. What about letting customers nominate themselves?

I just read a blog posting by an electronic timesheets company that was basically a call for customers to share their own stories about using the company’s products.

The company gave customers a few ways to submit their own stories:

  • Answer a survey
  • Email comments
  • Send a video
  • Post a blog comment

While I haven’t seen such “self-service” links get a lot of response from customers, you never know when a customer just might submit its own comments or nominate itself.

What have you found helpful in rounding up names of customer story candidates?

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