«Return to Blog List Help Customers Nominate Themselves

Finding willing customer story candidates is often challenging for companies. What about letting customers nominate themselves?

I just read a blog posting by an electronic timesheets company that was basically a call for customers to share their own stories about using the company’s products.

The company gave customers a few ways to submit their own stories:

  • Answer a survey
  • Email comments
  • Send a video
  • Post a blog comment

While I haven’t seen such “self-service” links get a lot of response from customers, you never know when a customer just might submit its own comments or nominate itself.

What have you found helpful in rounding up names of customer story candidates?

Comments are closed.