Post Archive: February 2008
Dropping Customer Anecdotes in Sales»
I’m working with a client on creating a customer success story on one of its customers—a large, well-known resort. They need the story ASAP for a sales initiative, but the. . .
Your Customer’s Giant Logo on Your Home Page?»
I’m always on the lookout for examples of using customer stories creatively and with impact. Acsys, Inc. achieves both on its Web site. The award-winning, full-service interactive agency provides strategy,. . .
Sharing the Love with Customers»
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers. A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening. . .
How Much to Talk about Partners/Resellers in Customer Stories?»
This question has come up a couple of times lately in working with clients… How much should customer case studies and success stories talk about reseller partners? On the one. . .
