Post Archive: June 2009
Video Customer Case Studies – Empowering the Viewer»
The ease and viral nature of video makes it a compelling format for sharing a customer’s story. While it seems nearly everyone nowadays understands video is a powerful communications tool,. . .
Right #5 of Case Studies that Compel & Sell – Right Results»
Customer case studies play several roles – credibility, education, and last but not least, validation. Prospects need to see the specific value that a product or service delivered. Ideally, that’s. . .
Right #4 of Case Studies that Compel & Sell – Right Angle»
Every year, Bike to Work Day – where I live – takes place at the end of June. This year, it’s this Wednesday. And every year, the local newspaper covers. . .
Case Study Interviewing – Team up for One Power Interview»
If you’re making full use of a customer’s success story, you’re telling that story in multiple places – case studies, success stories, press releases, videos, webinars, white papers, and more.. . .
Right #3 of Case Studies that Compel & Sell – Right Questions»
Have you ever tried to cook something and just didn’t have all the right ingredients? Or build something and a part was missing? You simply can’t construct something effectively without. . .
Right #2 of Case Studies that Compel & Sell – Right Time»
Measurable results are the "Holy Grail" of the customer case study. But success in capturing them is largely a matter of timing. It’s a lesson I’ve learned from firsthand experience.. . .
