Post Archive: 2014
The Risk of Stripping Down Customer Case Studies»
In my household, we’re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume.. . .
Case Study Copywriters: Juggle More for Your Clients»
When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my. . .
Are You Prematurely Aging Your Case Studies?»
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
6 Steps to a Strategic Shortlist of Featured Customers»
“We have tons of happy customers. How do we decide which ones to feature in case studies?” When it comes to customer case studies – and business in general –. . .
How to Cue Up Hard-Hitting Customer Quotes»
There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that. . .
When Customers Won’t Give Up Measurable Results for Case Studies»
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
This Case Study Trend is HUGE»
It’s true. My eyesight isn’t as good as it used to be. But I must not be the only one who’s drawn to larger text. Case studies, and most marketing. . .
Why Some Buyers Don’t Look at Case Studies»
Locked Let’s suppose, for a moment, that you’re in the market for a new car. You probably don’t just get up in the morning, head to a dealership, drive one. . .
Do Buyers Still Read Case Studies?»
The written case study still reigns. I realize that I’m not the most unbiased authority on the supremacy of the written customer case study. I earn my living writing case. . .
