«Return to Blog List Geico’s Real Customers
Many commercials use customer success stories, but Geico insurance has taken a creative twist the past few years. Instead of using just a real customer, or just a celebrity, they use both in tandem – creating a very engaging ad.
But are the ads effective in selling Geico insurance? If the purpose of customer stories is to create credibility, educate prospects and validate services, then do these ads work?