«Return to Blog List Putting Social Media Theory into Practice – Learn from 171 Authors


About three years ago, a conversation between an American and an Australian – who have never met face to face – planted a seed.

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice.

Age of Conversation 3: It’s Time to Get Busy, now available on Amazon.com for $19.95, features 171 marketers sharing their insight on social media as a must-have in the modern marketing toolbox – a “who’s who of the world’s leading marketing bloggers.”

I was fortunate to have the chance to contribute. Here’s an excerpt from my section, titled, “The Stories Customers Tell: 4 Ways to Boost Your Positive Online Buzz.”

“Whether that big purchase or decision is about a dream vacation, a financial planner, or enterprise software, the stakes are high. To reduce perceived risk, today’s buyers look to the experiences of others – increasingly documented online on forums, blogs, discussion groups, vendor websites, Twitter, and other social media sites.”

The best part of Age of Conversation 3? As with previous AOC projects, profits go to charity. This year, proceeds will be donated to an international children’s charity of the authors’ joint choosing.

Check it out. In the process, pick up hundreds of social media and online marketing tips while contributing to a great cause. 

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