«Return to Blog List What Do You Want Your Story to Be?
One of Seth Godin’s blog posts today had a really insightful observation about stories in business. We’re not talking specifically about customer stories here, but about what you want the story of your business, brand or project to be.
He suggests deciding what you want that story to be beforehand and then matching your work to fit that story.
He says, “The story creates the work and the work creates the story.”
Cool way to look at it. Check it out.