«Return to Blog List Why We Need Happy Stories More than Ever
I try to read the newspaper every day, keep up with news online, and watch a nightly newscast. But these days, they leave me craving something positive. Give me a nice panda bear story – anything to make us feel better.
It’s impossible to escape the constant flow of bad news right now, even if you tried.
What’s the antidote? Success stories.
While we can’t control global financial markets, we can produce our own good stories. Capturing customer success stories serves two important purposes right now:
– Keeps us focused on what’s positive. If you’re spending your efforts capturing and publicizing your success stories, then you spend less of your time and energy on worry.
– Keeps prospects and customers more focused on the positive outcomes of investing in products and services, rather than worrying about the upfront costs. Tough times call for even more evidence that solutions deliver what they promise.
So, go find, tell and celebrate your success stories.