Post Archive: July 2008
WANTED: Success Stories on Success Stories»
I’ve started a collection of sorts – of success stories on using customer stories. I love finding examples in my day-to-day life of companies and organizations using their customer stories. . .
The Power of the Customer’s Voice on Your “Sold on Hold”»
Every day, people call your organization and end up on hold waiting for the right individual to pick up. Most organizations use that time to play “sold on hold” messages,. . .
Too Much Information – in Exchange for Customer Stories»
Many companies leverage their written customer stories as lead generators. Sign up for a webinar and get a case study, or give us your contact information in exchange for downloading. . .
Is the Right Story in Your Back Pocket?»
One of my clients, a workforce software company, is going after a niche market – security firms. They have one really solid customer case study for that vertical market, but. . .
Customer Success Stories Make Splash with the Media»
I’ve been following the U.S. Olympic trials for swimming this past week. The new Speedo swimsuit seems to be making a bigger splash than the athletes wearing them. That’s because. . .
Share Your Promo Plan with Customers»
When you’re trying to get customers to agree to be featured in a customer story, details sell — especially details about how the customer will gain exposure too. I was. . .
