Post Archive: July 2008
I’ve started a collection of sorts – of success stories on using customer stories. I love finding examples in my day-to-day life of companies and organizations using their customer stories. . .
Every day, people call your organization and end up on hold waiting for the right individual to pick up. Most organizations use that time to play “sold on hold” messages,. . .
Many companies leverage their written customer stories as lead generators. Sign up for a webinar and get a case study, or give us your contact information in exchange for downloading. . .
One of my clients, a workforce software company, is going after a niche market – security firms. They have one really solid customer case study for that vertical market, but. . .
I’ve been following the U.S. Olympic trials for swimming this past week. The new Speedo swimsuit seems to be making a bigger splash than the athletes wearing them. That’s because. . .
When you’re trying to get customers to agree to be featured in a customer story, details sell — especially details about how the customer will gain exposure too. I was. . .