Post Archive: October 2008
13 No-Cost PR Sites Reviewed by MarketingSherpa»
Customer case studies and success stories are compelling content for busy editors and writers at print and online publications. But when distributing press releases that capture those customer stories, what’s. . .
Recording Interviews: My Setup»
Chances are, most of your customer interviews are by phone. For me, it’s 99% of all interviews for case studies and success stories. I occasionally get questions about how I. . .
Helping Veronica, and others in the developing world»
Like many 50-year-old women today, Veronica has children attending college, while at the same time, she must take care of her own aging parents. Except Veronica, a seamstress, lives in. . .
Customer Signoff: What Works?»
For years I’ve watched companies struggle with customer signoff on case studies. It’s an inevitable part of the process, if you’re featuring your happy customers by name. I’ve always seen. . .
Why We Need Happy Stories More than Ever»
I try to read the newspaper every day, keep up with news online, and watch a nightly newscast. But these days, they leave me craving something positive. Give me a. . .
