Post Archive: November 2009
5 Case Study Take-Aways from “Believe Me”»
It’s back to blogging after the long Thanksgiving weekend! While traveling, I had the chance to read Michael Margolis’ new book, Believe Me: A Storytelling Manifesto for Changemakers and Innovators.. . .
Buyers Link to Case Studies from Blogs, Wikis»
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .
My Success Story: Small Biz Owner Takes Control of Website»
When I hear a good success story, I want to share it. And this time, it’s about my website. I’m a small business. As other small biz owners out there. . .
What’s Your Favorite Case Study?»
I’m always on the lookout for stellar examples of customer case studies and success stories. When the ClickInsights blog asked me and four others to answer the question, “What’s your most favorite. . .
Give Your Success Stories Their Own Website?»
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
Are Your Case Studies ‘Human’ Enough?»
Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about war or the weather, the reporters almost. . .
What a Screenwriting Guru Can Teach You About Ditching the Sales PowerPoint»
My friend Steve Kayser, a media relations director and prolific writer, recently shared a brilliant interview he conducted with Robert McKee, best-selling author of “STORY.”
