Post Archive: March 2010
Audiocast on Demand: Best Practices of Growing, Wealthy Companies»
How do you grow a company that has value and wealth in the eyes of your customers, partners, and potential investors or buyers? At a recent event, I met Lisa. . .
How Case Studies Get Done – One Leg at a Time»
Ever played a carnival horse racing game? To get your mechanical horse to move forward toward the finish line, you have to roll a ball into little holes, hoping to. . .
Don’t Miss This Social Media Event»
A few months ago, Michael Stelzner (the guy who wrote the book on white papers) approached me about being a contributor to a new site he was founding, Social Media. . .
‘Stories That Sell’ Takes Home Gold in Axiom Business Book Awards»
I’m excited to announce today that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset has won Gold in the Advertising/Marketing/PR/Event Planning category of the. . .
Case Study Interviewing: Coaxing Info from an “Undertalker”»
If you’ve done your share of case study interviews, you’ve encountered one of the trickiest subjects: The person who answers each question with as few words as possible. He parcels. . .
The Case Study Ask: Five Things Your Customer Needs to Know»
The more facts you give someone, the better armed they are to make a decision – like when you ask a customer to be featured in a case study or. . .
Fortune 500 Companies: Celebrity Endorsers of B2B»
If you sell consumer products like skincare, sunglasses or video games, a celebrity endorsement can be a powerful thing. In the B2B world, you can still tap a famous individual. . .
