Post Archive:
6 Ways to ‘Place’ Prospects in Your Case Studies»
Storytelling in business is powerful – but only if it resonates with your audience. That was one of the messages on a free story telecall put on by Michael Margolis. . .
A ready-to-use case study – How long does it take?»
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks. . .
Small Business Buyers Want Case Studies Too!»
Last week, I got all excited about survey results indicating that customer case studies are increasingly valuable in B2B technology buys. There’s yet more to talk about when it comes. . .
Beware: The Over-Eager Case Study Customer»
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
Googling Your Way to Better Customer Stories»
I recently realized that I use Google on just about every case study or success story I write. The search engine becomes my “man behind the curtain,” providing an answer. . .
How IT Pros Search Online During the Purchase Process»
Ever wonder how buyers are researching solutions such as yours? Google and TechTarget published the findings of their research project, How IT Pros Search Online During the Purchase Process, which. . .
Stories, Inspiring Focus in a Complex World»
After coming back from the holiday break, I’m more aware than ever how complicated life has become. I’ve got four email accounts to log into, and an encrypted file that. . .
Relieving reference customers – Give ’em a break!»
Most businesses have a few favorite customers they like to use again and again as live references. When they have a hot prospect, they get the happy customer on the. . .
