Post Archive: March 2008
I just wrote a customer story where the interview subject was somewhat reserved. His company hasn’t used the software for all that long, so he spoke conservatively about the benefits. . .
Here’s a little Friday reminder about the importance of case studies on your website. A colleague forwarded an interesting article this morning that appeared in MarketingProfs. “Creating Your Company’s Own. . .
Finding willing customer story candidates is often challenging for companies. What about letting customers nominate themselves? I just read a blog posting by an electronic timesheets company that was basically. . .
A sales rep I’m assisting with a case study has two objectives: sell network management software to other U.S. divisions of a major account, and sell to other companies like. . .
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .