Post Archive: August 2008
The Impact of a Single Article»
A dripping faucet fills a sink one drop at a time. Such is the process of marketing and PR in the new world with thousands of distributed, targeted media opportunities.. . .
Where Does Trash Talkin’ Get You?»
There’s a lot of talk about trash-talk at this year’s Olympics. The French swimming relay team trash-talked before the big race against the U.S., and an American pole vaulter did. . .
Relieving reference customers – Give ’em a break!»
Most businesses have a few favorite customers they like to use again and again as live references. When they have a hot prospect, they get the happy customer on the. . .
Editorial Style – What’s Yours?»
In the customer case study process, at least 3 people are involved in writing/editing – me, my client and my client’s featured customer. Often, it’s more than that. Sometimes, we. . .
Naming Competitors – Dirty Practice or Strategic Move?»
I’m working on a success story right now where the featured customer switched from a competing product to my client’s software. This began a discussion within the company whether to. . .
Sales with Storytelling»
I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques. Charles, of Dynamic Copywriting,. . .
