Post Archive: September 2009
Results are in…Case Studies Increasingly Valuable in B2B Technology Buys»
What marketing collateral is most influential in B2B technology purchases? A recent survey offers some answers. In July 2009, Eccolo Media conducted its second annual B2B Technology Collateral Survey. The. . .
How to Tweet Your Customer Stories»
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .
Will Customers Nominate Themselves as Stories?»
If asked, will customers submit themselves as possible case study or success story candidates? From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share. . .
Back to School – Fall Event Roundup»
It’s that time of year, when hordes of students head back to school. Makes me almost miss the chance to get a new backpack and school clothes. In the spirit of. . .
4 Must-Have Pieces to Ease the Customer Case Study ‘Ask’»
Just like a sales pitch, it’s essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what’s involved, how you. . .
