Post Archive: 2013

Want to Write Case Studies? How Technical Do You Need to Be?»

Before I started writing about technology as a business reporter, I had zero technical background. The closest I’d come to technology was a high school computer science class that I’d. . .

One Case Study Helps Land FIVE Major Customer Awards»

Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .

How Customer Case Studies Drive Traffic to Company Sites»

A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .

You Look Good When Your Customer Looks Good»

A guest post by Val Stephen Many things can motivate a customer to be a reference for your company. “Free PR” is just the beginning. Customers are increasingly seeing other. . .

The Triathlon of Freelance Writing»

My husband does triathlons for fun – small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race. . .

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic»

I’ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the. . .

Customer Stories in Action: Clarity.fm»

I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story»

I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the. . .

Calling ALL Customer Reference Programs – Become Relentlessly Efficient»

 A guest post by Jamie Diamond Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a. . .

Being a Successful Freelancer: 25 Things I Learned the Hard Way»

“If it was easy, everyone would do it.” I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true. . .

An On-Ramp to Writing Better Case Studies»

Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .

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No-Cost Webinar: 6 Traits of Case Studies that Compel & Sell»

A Free Webinar 6 Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories That Sell Customer case studies are a hot area for freelance writers. LOTS. . .

Customer Videos 101: How to Score a Killer Sound Bite»

 A guest post by Lisa Weber People seem SO articulate on television, right? (News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or The. . .