Stories that Sell Blog

Story Musings from the Depths of a Bad Cold»

This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer. . .

Supercharge Your Sales Conversations with Story»

A guest post by Andrew Nemiccolo We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you. . .

The “Leave-Behind” Doc for Asking Customers for Case Studies»

Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: “Will you ask so-and-so. . .

4 Tips for More Seductive Customer Stories»

(This week, we lost a treasured filmmaker, Nora Ephron. This post is a tribute to her.) If you’ve seen Ephron’s classic ’80s comedy, When Harry Met Sally, you know the most. . .

Quiz: Is it a Case Study or a White Paper?»

Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks.. . .

How to Showcase Customer Stories – in Context – on Your Web Site»

Have you ever had a conversation with someone and said, “for example,” and proceeded to offer an anecdote to illustrate your point? That’s what a customer case study should be. . .

Why You Should Chart your Writing Like a Doctor»

A guest post by Daphne Gray-Grant  Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My. . .

Happy Customers Tell Their Stories – Live and In Person»

As you’ve heard here before, a customer’s story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase. . .

Enter to Win – One Free Ticket to an Online Storytelling Conference»

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and. . .

5 Trends in Customer Case Studies – An Interview with Projectline»

What’s new with customer stories and where are we headed? That’s the question I recently asked Erica Hansen, director of customer engagement at Projectline. The fast-growing marketing services firm has. . .

Chasebuzz Site Features 2000+ ICT Success Stories»

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they. . .

Customer Case Studies: Above All, It’s a Conversation»

By Martha Maroney, Principal, Trimar Communications Of the various projects I’ve tackled in my 25-year career as a marketing-communications writer for technology clients, case studies are among my very favorite.. . .

Customer Case Studies: Are We Just Being Lazy?»

I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine. . .

“Stories That Sell” B-Day – 2-Day Sale»

Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the. . .

Can You Doctor Customers’ Quotes?»

In journalism, a person’s direct quote is sacred. What’s said is said, and any journalist with integrity doesn’t change a word. While customer case studies have many similarities to journalism,. . .

Customer Quotes That Compel and Sell in Case Studies»

In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .

Case Studies: When Measurable Results AREN’T Necessary»

“Chris Strouth tweeted “sh*t, I need a kidney” then got one.” Whoa, what? That’s the headline on one of Twitter’s new success stories, one of many about how the social. . .

Chase Those Customer Stories – Before Treasured Contacts Leave!»

What a difference a couple of months makes… Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study. . .

Survey Says…Case Studies Still Influential in B2B Tech Purchases»

We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Content Survey. . .

Customer Stories Q&A – Live on Facebook»

This Wednesday, I’ll be the guest expert on a live Q&A on Erin Blaskie’s Facebook page. Come join me and Erin at 1 EST on Sept. 28, and bring your. . .