Stories that Sell Blog
This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer. . .
A guest post by Andrew Nemiccolo We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you. . .
Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: “Will you ask so-and-so. . .
(This week, we lost a treasured filmmaker, Nora Ephron. This post is a tribute to her.) If you’ve seen Ephron’s classic ’80s comedy, When Harry Met Sally, you know the most. . .
Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies “white papers,” and vice versa – even marketing folks.. . .
Have you ever had a conversation with someone and said, “for example,” and proceeded to offer an anecdote to illustrate your point? That’s what a customer case study should be. . .
A guest post by Daphne Gray-Grant Eighteen years ago, I spent much of my life feeding babies. Heck, in those days, I spent all of my life feeding babies. My. . .
As you’ve heard here before, a customer’s story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase. . .
Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and. . .
What’s new with customer stories and where are we headed? That’s the question I recently asked Erica Hansen, director of customer engagement at Projectline. The fast-growing marketing services firm has. . .
What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they. . .
By Martha Maroney, Principal, Trimar Communications Of the various projects I’ve tackled in my 25-year career as a marketing-communications writer for technology clients, case studies are among my very favorite.. . .
I’m bored. I’ve read one too many customer case studies that just don’t try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine. . .
Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the. . .
In journalism, a person’s direct quote is sacred. What’s said is said, and any journalist with integrity doesn’t change a word. While customer case studies have many similarities to journalism,. . .
In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim. . .
“Chris Strouth tweeted “sh*t, I need a kidney” then got one.” Whoa, what? That’s the headline on one of Twitter’s new success stories, one of many about how the social. . .
What a difference a couple of months makes… Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study. . .
We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Content Survey. . .
This Wednesday, I’ll be the guest expert on a live Q&A on Erin Blaskie’s Facebook page. Come join me and Erin at 1 EST on Sept. 28, and bring your. . .