Stories that Sell Blog
Dropping Customer Anecdotes in Sales»
I’m working with a client on creating a customer success story on one of its customers—a large, well-known resort. They need the story ASAP for a sales initiative, but the. . .
Your Customer’s Giant Logo on Your Home Page?»
I’m always on the lookout for examples of using customer stories creatively and with impact. Acsys, Inc. achieves both on its Web site. The award-winning, full-service interactive agency provides strategy,. . .
Sharing the Love with Customers»
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers. A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening. . .
How Much to Talk about Partners/Resellers in Customer Stories?»
This question has come up a couple of times lately in working with clients… How much should customer case studies and success stories talk about reseller partners? On the one. . .
Remind Customers of the Benefits of Case Studies»
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
Is the Unnamed Success Story Worthless?»
I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .
The “Expected Results” Case Study»
Right now I’m working on two customer case studies for technology companies where the featured customers are still implementing the solutions. Neither customer has had any time to really benefit. . .
When You Need that Story Approved- Yesterday»
Patience is a necessary part of the customer story process, especially when you’re waiting for a customer to approve a written draft. Today, one of my clients needed a freshly. . .
Foray into Social Media»
Happy New Year! So finally I venture into the “blogosphere.” Though I write technology customer stories every day, I haven’t delved much into the many social media/technology opportunities out there.. . .