Stories that Sell Blog
The Risk of Stripping Down Customer Case Studies»
In my household, we’re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume.. . .
Case Study Copywriters: Juggle More for Your Clients»
When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my. . .
Are You Prematurely Aging Your Case Studies?»
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
6 Steps to a Strategic Shortlist of Featured Customers»
“We have tons of happy customers. How do we decide which ones to feature in case studies?” When it comes to customer case studies – and business in general –. . .
How to Cue Up Hard-Hitting Customer Quotes»
There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that. . .
When Customers Won’t Give Up Measurable Results for Case Studies»
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
This Case Study Trend is HUGE»
It’s true. My eyesight isn’t as good as it used to be. But I must not be the only one who’s drawn to larger text. Case studies, and most marketing. . .
Why Some Buyers Don’t Look at Case Studies»
Locked Let’s suppose, for a moment, that you’re in the market for a new car. You probably don’t just get up in the morning, head to a dealership, drive one. . .
Do Buyers Still Read Case Studies?»
The written case study still reigns. I realize that I’m not the most unbiased authority on the supremacy of the written customer case study. I earn my living writing case. . .
Want to Write Case Studies? How Technical Do You Need to Be?»
Before I started writing about technology as a business reporter, I had zero technical background. The closest I’d come to technology was a high school computer science class that I’d. . .
One Case Study Helps Land FIVE Major Customer Awards»
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
How Customer Case Studies Drive Traffic to Company Sites»
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .
You Look Good When Your Customer Looks Good»
A guest post by Val Stephen Many things can motivate a customer to be a reference for your company. “Free PR” is just the beginning. Customers are increasingly seeing other. . .
The Triathlon of Freelance Writing»
My husband does triathlons for fun – small, medium and the biggest of them all, the Ironman. It takes months of training and lots of planning and organization for race. . .
Survey Says…Customer’s Voice Most Effective Content Marketing Tactic»
I’ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the. . .
Customer Stories in Action: Clarity.fm»
I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .
The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story»
I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the. . .
Calling ALL Customer Reference Programs – Become Relentlessly Efficient»
A guest post by Jamie Diamond Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a. . .
Being a Successful Freelancer: 25 Things I Learned the Hard Way»
“If it was easy, everyone would do it.” I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true. . .
An On-Ramp to Writing Better Case Studies»
Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .
