Stories that Sell Blog
Are You Missing this Critical Case Study Step?»
Customer case studies and success stories change hands – a LOT. On average, 3-4 different people review a story before it’s finalized. At times, it can be twice that many.. . .
A Future without Case Studies? 5 Conclusions about the New FTC Rules»
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
5 Case Study Take-Aways from “Believe Me”»
It’s back to blogging after the long Thanksgiving weekend! While traveling, I had the chance to read Michael Margolis’ new book, Believe Me: A Storytelling Manifesto for Changemakers and Innovators.. . .
Buyers Link to Case Studies from Blogs, Wikis»
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .
My Success Story: Small Biz Owner Takes Control of Website»
When I hear a good success story, I want to share it. And this time, it’s about my website. I’m a small business. As other small biz owners out there. . .
What’s Your Favorite Case Study?»
I’m always on the lookout for stellar examples of customer case studies and success stories. When the ClickInsights blog asked me and four others to answer the question, “What’s your most favorite. . .
Give Your Success Stories Their Own Website?»
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
Are Your Case Studies ‘Human’ Enough?»
Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about war or the weather, the reporters almost. . .
What a Screenwriting Guru Can Teach You About Ditching the Sales PowerPoint»
My friend Steve Kayser, a media relations director and prolific writer, recently shared a brilliant interview he conducted with Robert McKee, best-selling author of “STORY.”
Case Studies in Action – Alibaba’s Hybrid Success Story Campaign»
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
6 Ways to ‘Place’ Prospects in Your Case Studies»
Storytelling in business is powerful – but only if it resonates with your audience. That was one of the messages on a free story telecall put on by Michael Margolis. . .
Dare to Give a Case Study Customer a Deadline?»
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day. . .
A ready-to-use case study – How long does it take?»
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks. . .
Blog Action Day: EDF’s Storytelling Strategy»
Note: Today is Blog Action Day. More than 9,000 blogs around the world have committed to blogging today about one topic: climate change. While doing research for my book, I. . .
SocialMediaExaminer.com Launches – New Free Social Media Magazine for Businesses»
A couple of years ago, I started feeling some serious “peer” pressure. “You have to start a blog,” they said. So I reluctantly did. Next, “You need to be on. . .
You Might Be Cut out for Case Study Writing if…»
About 10 years ago, I wrote my first customer case study – and it was love at first write. I found case study writing perfectly suited to my background, skills. . .
Small Business Buyers Want Case Studies Too!»
Last week, I got all excited about survey results indicating that customer case studies are increasingly valuable in B2B technology buys. There’s yet more to talk about when it comes. . .
Awesome How-to – Customer Testimonial Videos»
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here. What. . .
Results are in…Case Studies Increasingly Valuable in B2B Technology Buys»
What marketing collateral is most influential in B2B technology purchases? A recent survey offers some answers. In July 2009, Eccolo Media conducted its second annual B2B Technology Collateral Survey. The. . .
How to Tweet Your Customer Stories»
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .