Post Archive: January 2009
I recently realized that I use Google on just about every case study or success story I write. The search engine becomes my “man behind the curtain,” providing an answer. . .
We’ve heard it many times: people do business with people they like and trust. Yet, businesses and information sources face what seems to be unprecedented levels of distrust. It’s been. . .
Ever wonder how buyers are researching solutions such as yours? Google and TechTarget published the findings of their research project, How IT Pros Search Online During the Purchase Process, which. . .
Two resources this week to check out: 1. Free webinar – I’m the presenter on a free webinar tomorrow (Thursday, 1/22 at 4 EST) that covers some of the basics. . .
RainToday.com ran an excerpt from the Sales chapter of my book (Stories That Sell) today. It looks like an article, but it’s actually a full excerpt. The section they featured. . .
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a. . .
Journalists are constantly looking for interesting stories to bring to their audiences. "When PR agencies and businesses come to me with customer stories, I’m always interested‚" said Mila D’Antonio, Managing. . .
After coming back from the holiday break, I’m more aware than ever how complicated life has become. I’ve got four email accounts to log into, and an encrypted file that. . .
Business news lately has been grim, but it’s not all bad. A recent survey by Junta42 found that 56% of marketing and publishing decision makers plan to increase their content. . .
Ten years ago this month, my phone rang. On the other end was a client with a new project—a case study on one of the software company’s satisfied customers. Admittedly,. . .