Post Archive: January 2009
Googling Your Way to Better Customer Stories»
I recently realized that I use Google on just about every case study or success story I write. The search engine becomes my “man behind the curtain,” providing an answer. . .
62% Trust Corporations Less Than a Year Ago»
We’ve heard it many times: people do business with people they like and trust. Yet, businesses and information sources face what seems to be unprecedented levels of distrust. It’s been. . .
How IT Pros Search Online During the Purchase Process»
Ever wonder how buyers are researching solutions such as yours? Google and TechTarget published the findings of their research project, How IT Pros Search Online During the Purchase Process, which. . .
Pointing You to Customer-Story Resources»
Two resources this week to check out: 1. Free webinar – I’m the presenter on a free webinar tomorrow (Thursday, 1/22 at 4 EST) that covers some of the basics. . .
Short-Time Access – Book Excerpt: Using Customer Stories in Sales»
RainToday.com ran an excerpt from the Sales chapter of my book (Stories That Sell) today. It looks like an article, but it’s actually a full excerpt. The section they featured. . .
Rescuing a Case Study from Certain Death»
Whew! A case study has been saved. It was close. Here’s how it went down: We created a case study that my client really needed, the first one on a. . .
The Media Wants Your Customer Stories»
Journalists are constantly looking for interesting stories to bring to their audiences. "When PR agencies and businesses come to me with customer stories, I’m always interested‚" said Mila D’Antonio, Managing. . .
Stories, Inspiring Focus in a Complex World»
After coming back from the holiday break, I’m more aware than ever how complicated life has become. I’ve got four email accounts to log into, and an encrypted file that. . .
Marketers Increasing Content Investment»
Business news lately has been grim, but it’s not all bad. A recent survey by Junta42 found that 56% of marketing and publishing decision makers plan to increase their content. . .
The First Book on Case Studies – Now Available!»
Ten years ago this month, my phone rang. On the other end was a client with a new project—a case study on one of the software company’s satisfied customers. Admittedly,. . .
