Post Archive: Customer success stories
Are You Prematurely Aging Your Case Studies?»
During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. A story sets us in a time,. . .
6 Steps to a Strategic Shortlist of Featured Customers»
“We have tons of happy customers. How do we decide which ones to feature in case studies?” When it comes to customer case studies – and business in general –. . .
How to Cue Up Hard-Hitting Customer Quotes»
There are times when, magically, customer quotes are exactly what you dreamed they would be. The featured customer delivers glowing, colorful, emotive comments that speak to the exact challenges that. . .
When Customers Won’t Give Up Measurable Results for Case Studies»
The proof is in the numbers. If you ask companies what’s most important in their customer case studies, 9 out of 10 would likely say measurable results.
This Case Study Trend is HUGE»
It’s true. My eyesight isn’t as good as it used to be. But I must not be the only one who’s drawn to larger text. Case studies, and most marketing. . .
Why Some Buyers Don’t Look at Case Studies»
Locked Let’s suppose, for a moment, that you’re in the market for a new car. You probably don’t just get up in the morning, head to a dealership, drive one. . .
One Case Study Helps Land FIVE Major Customer Awards»
Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards – and countless resulting PR. . .
How Customer Case Studies Drive Traffic to Company Sites»
A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. If you manage case studies, or write them, you. . .
Survey Says…Customer’s Voice Most Effective Content Marketing Tactic»
I’ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. Customer testimonials and case studies lead the. . .
Customer Stories in Action: Clarity.fm»
I’m always on the lookout for new examples of customer case studies, and last week, the site Clarity came into focus. Clarity is a simple and super cool site where. . .
The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story»
I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the. . .
An On-Ramp to Writing Better Case Studies»
Have you ever tried to drive in an unfamiliar place – especially at night – and just couldn’t get your bearings? Even if you have a map or trusty smart. . .
Customer Case Studies: More Effective, Less Costly»
Time and again, I’ve posted on the effectiveness of customer case studies. But now, there’s more evidence that they not only work, but also that they’re one of the least expensive content marketing. . .
Story Musings from the Depths of a Bad Cold»
This past week, I was down with a cold. And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer. . .
The “Leave-Behind” Doc for Asking Customers for Case Studies»
Throughout our lives, we rely on relationships to help us get where we want to go. In middle school, it may start with enlisting a friend for help: “Will you ask so-and-so. . .
Happy Customers Tell Their Stories – Live and In Person»
As you’ve heard here before, a customer’s story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase. . .
Enter to Win – One Free Ticket to an Online Storytelling Conference»
Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and. . .
5 Trends in Customer Case Studies – An Interview with Projectline»
What’s new with customer stories and where are we headed? That’s the question I recently asked Erica Hansen, director of customer engagement at Projectline. The fast-growing marketing services firm has. . .
Chasebuzz Site Features 2000+ ICT Success Stories»
What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they. . .
Customer Case Studies: Above All, It’s a Conversation»
By Martha Maroney, Principal, Trimar Communications Of the various projects I’ve tackled in my 25-year career as a marketing-communications writer for technology clients, case studies are among my very favorite.. . .
